Owner Consultant for Web Strategy – Having a web site or social media account is not enough. Navigating the options and technical issues to form and execute an effective online strategy requires specialized knowledge and the ability to ask the right questions and evaluate effectively the answers.
The typical agency that will recommend an online strategy is also the one that will be paid to make it happen. In that situation, how do you know that the recommendations are cost effective, make sense strategically and offer the best ROI in terms or time and money?
That’s what we do best. As an owner consultant we help owners identify and refine the online goals of their business. We work with you to clearly identify what needs to be done and assist you in navigating and securing vendors who can best deliver those results.
Local Business Visibility – When your business is dependant on local customers, visibility in local search, especially mobile search, is critical. We can provide you with competitive analysis of current visibility for desktop and mobile search and identify pathways to greater visibility to your target customers.
Getting the work done – Once the path forward is clear there remains the task of implementation. Good execution that achieves the desired results for your business is a goal we share with you. To realize that goal we have several different approaches that can be tailored to your particular preference.
- Work with your current designer or agency – If you love your current designer, we work to ensure the business goals identified are executed in the best manner possible. We speak Geek, so think of us as a translator who can take your business goals and communicate them to your design and coding heros. In addition we can ensure their choices, and approaches, serve your interest best.
- Help you find the right agency – Maybe you don’t yet have a design partner for your website. How can you tell who is good? Or perhaps the relationship with your current designer or agency does not meet your needs anymore. We can assist you in finding the right match for between the needs created by you online strategy and those who bring it to fruition. Additionally we are able to provide vetting for support partners and agencies needed to implement any recommendations.
- Manage your project for you – Ever feel like Jean-Luc Picard of Star trek and want to say “Make it so”? We can arrange it so you can step away once the plan is developed with complete assurance it will be executed in a way that fully meets your goals? Depending on the project we may coordinate with an agency, bring together designers, and arrange hosting and reporting. In some cases we can provide the development, hosting and maintenance directly.